What Do You Tell YOUR Kids When a Viagra Ad Comes On?

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Many of us have been watching TV with our kids when one of those erectile dysfunction/male enhancement commercials comes on. Maybe none of you got the reaction we got from from our 11-year-old.

“Hey,” said our boy, looking at one of the couples in the Cialis ad. “He’s too old for HER!”

“Oh, really?”

“Yeah, she’s WAY younger than he is!”

Well, isn’t that WHY guys take these pills? To score with younger women? Which, of course, is NOT what I said to our kid. But his perception WAS interesting.

I’m not sure he connected the ad campaign with sex, but I was relieved his observation didn’t really require a discussion between us about sexual intimacy. His reaction also got me thinking about the images these companies utilize in their ads. The women in these spots are usually very attractive. The guys…maybe not so much.

That model kind of mirrors real life. Let’s face it, when it comes to pairing up, we guys are frequently “out-kicking our coverage” and ending up with better looking people than we are. The flip side of that: challenged as we may be in the looks department, we are usually able to make up for inferior looks with a slight edge in maturity and intelligence.

So, my advice about the Cialis or Viagra ads that pop up and trigger questions from YOUR kids: Use your intelligence and Deflect. The. Question. Like this:

“Hey dad, what’s Cialis for?”

“Well, that’s a good question, son, but let me ask YOU a more interesting question: Do you think the guy in that ad is too old for the woman in the ad?”

Then, you can extend the game and have a long back and forth about why anyone would want to deploy side-by-side bathtubs on a secluded beach.

Dave Coombs is a longtime morning radio host and prefers single shower stalls to double bathtubs.

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