How High or Low Can You Go?


(Credit: Ken Marchall and Jim Davis)

Two big stories in the world of Radio today! One ended in disaster, another one’s outcome remains to be written.

Today is the day the Titanic sank in 1912. It was a tragedy that could have been avoided by simply following the basics of communication.

The night of the disastrous collision between mighty ship and mightier natural object, there were a number of early-warning messages about dangerous icebergs that never reached the bridge of the Titanic. They had the technology to avoid the historic tragedy, they lacked the common sense to utilize it properly.

In 1912, the people who operated the ship’s message center were not employees of the ship’s company. They worked for the Marconi Company and their main mission was to convey messages between the ship’s passengers and their loved ones on land.

So, the Marconi employees were extremely busy with “We’re halfway across the Atlantic right now” or “Aunt Gertrude says hello from Tulsa.” Sounds similar to the bulk of today’s vital text communiques between friends.

The difference, of course, is that the texts in that brilliant Sprint ad campaign usually don’t supersede more important types of messages about killer icebergs that the captain of the Titanic never got to review in 1912.

Crucial mistake in communications basics. Current radio stations rise and fall every day by nailing or failing at the basics.

Meanwhile, there’s a brand new radio station catering to the burgeoning marijuana industry in Colorado. Apparently it’s not a stunt.

KHIG (at 1580 on the AM dial) will be known as K-HIGH and feature a “Wake and Bake” morning show and a midday program called “High Noon.” My resume has been converted to a large rolling paper and is on its way!

The station is located in Colorado Springs. The company that owns it swapped an all-Sports format for all-Pot. Right there in the home of the U.S. Olympic Training Center. Duuuuude! At least the snowboarders will be happy.

Even though K-HIGH will be dedicated to smart talk about marijuana products, policies, and enforcement, I see a big opportunity for a killer musical playlist. Off the top of my head:

   -Green Grass and High Tides, by the Outlaws
   -Because I Got High, by Afroman
   -One Toke Over the Line, by Brewer & Shipley
   -Rainy Day Women #12 & 35, by Bob Dylan
   -Smokin’, by Boston

Any other song suggestions for K-HIGH, leave ’em in the Reply section below. We’ll pass ’em along, just like a joint. And we’ll be watching and listening to see if the radio station achieves the high performance in ratings and revenue it seeks, or sinks like a stone.

Dave Coombs is a longtime morning radio host. He never inhaled.

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